Charter Oak Federal Credit Union
Brand Launch Brings More Than
Just a New Look to Banking
70 year old neighborhood financial institution takes "relationships beyond banking" with new marketing campaign, new technology and a brand new look
GROTON, CT (March 2, 2009) - Charter Oak Federal Credit Union (COFCU) announces the rollout of a new branding and marketing campaign that will give the well-known local financial institution a contemporary, new look. While retaining all the hometown qualities that have been a trademark of the iconic financial institution for over seventy years, the public will see an array of exciting changes that speak to the strength and deep-rooted values of the Groton based Credit Union. From eye-catching new signage and billboards featuring Charter Oak's familiar oak tree in a striking orange hue; to an updated, state-of-the-art website and catchy radio and cable television commercials, residents of Eastern Connecticut will be enticed more than ever to start banking with Charter Oak.
Developed by the marketing solutions firm of Quinn & Gellar based in New London, Connecticut, the Credit Union's new branding and marketing initiatives bring a refreshing look to the familiar and cherished financial institution. With the intent of capitalizing on Charter Oak's commitment to integrity, accountability and exceptional member service, the campaign focuses on the relationships beyond banking that the Credit Union's 200 employees cultivate with members.
"We are very excited to be launching this new and exciting marketing campaign. For Charter Oak, these changes are more than just a makeover. This campaign is our opportunity to build awareness in the over 80 towns we serve. All residents of New London and Windham counties can and should be banking with us. From our low loan rates to our convenient locations and hours, we want to provide all residents of Eastern Connecticut with the great service we are known for," said Brian A. Orenstein, Chief Executive Officer of Charter Oak Federal Credit Union.
Laurie B. Cormier, Assistant Vice President of Marketing for Charter Oak, shares some of the new incentives the Credit union will be offering. "We are looking forward to the exceptional new promotions and marketing initiatives that the public will be seeing and hearing beginning March 2, 2009. We will be offering a $150 cash incentive for new direct deposit accounts, great loan and deposit rates, as well as convenient banking hours at all ten of our banking locations. We also have a very special offer available at each of our offices. Those who visit our branches can enter to win their very own new look with a spa gift certificate valued at $170. Be sure to contact our Member Service Representatives at 860-446-8085, or toll-free at 800-962-3237. You can also visit our new website, CharterOak.org for more details."
With over 80,000 members, the time-honored financial institution has grown over the years to become one of Southern New England's largest and most successful credit unions. Serving all those who live or work in New London and Windham counties, Charter Oak has strong financial and community roots dating back to its inception in 1939, when it began as the Groton Shipbuilders Federal Credit Union. Charter Oak Federal Credit Union remains a strong and reliable financial institution for the community, with a net worth of over $63 million -well above the regulatory requirements of the National Credit Union Administration, which is the government agency that insures deposits for credit unions nationwide. Credit Unions are not for profit, member owned, and run by a volunteer board of directors. Surplus earnings are distributed to the membership in the forms of higher dividends, lower loan rates and free or low-cost services.
Charter Oak Federal Credit Union is a cooperative financial
institution owned by its members. Membership is open to persons who
live, work, worship, attend school or volunteer in, and businesses
and other legal entities located in New London County and Windham
County, Connecticut. Membership also extends to immediate family or
household members.
